Effective Google Adwords Ads

1st June 2009

Looking to improve your CTR (click-through rate)? Understanding Google AdWords and applying them to your business can drastically increase traffic to your site and enhance your bottom line.

Of utmost importance to Google AdWords are keywords. Choose the right keyword or keyword phrase and your site will be a success; choose the wrong keyword, and the money, time and energy that you’ve invested in your site will be a total waste.

Many people think that choosing the correct keywords is all it takes to make a great and successful ad. In fact, appropriate keywords will not only help you with efficient distribution of your ad, but they’ll place the ad right in front of they eyes of a potential customer. And isn’t this what you want to achieve?

Whilst it certainly helps to have potential customers glance at your ad, using a professional copywriter who will select the most relevant AdWords to use in the copy will render your ad that much more relevant. Good copy will raise your CTR and a high CTR could earn you a ‘premium position listing’, which is first place above the natural results list.

Perfecting your Ad Copy

Your Google ad copy should adhere to the Google guidelines, which are as follows:

• 25 characters for the headline;
• 35 characters per text row;
• 4 rows per ad, of which one is the destination URL;
• No pictures;
• No colours.

Remaining within the parameters of the above guidelines and still managing to write a good ad is vital to your success. A well written ad will increase traffic to your site; a badly written one will ruin you. Your ad also needs to attract your target audience because those that don’t are a waste of your precious time and money.

Some suggestions that will help you to write a good ad include:

• Be as specific as you can;
• Avoid jargon and use common words;
• Include keywords, as well as phrases that relate to your keywords;
• Set yourself apart by offering benefits, not gimmicks.